we are the business revolution.

we understand your business.

we produce relevant change.

about us.

We work with your business

… from discrete projects, providing ad-hoc advice & coaching, or working as a long term partner with your team in your world.

Belinda Bell

Belinda is an award-winning business expert specialising in people and strategy with over 14 years’ experience working in small and large business across multiple sectors.

With a proven track record of delivering results by working with owners and management Belinda takes a, strategic view across the business to evaluate how people and processes are working collectively and individually to achieve the business goals.

Belinda is a creative and flexible thinker who adapts to different businesses and industries, engaging individuals early on, picking up on key points of information and then assimilating it to recommend changes which will delivers bottom line results.


  • Bachelor of Commerce majoring in Commercial Law and Management (University of Victoria)
  • Professional member of HR Institute of NZ
  • Winner HRINZ Innovation Initiative of the Year Award 2006
  • Measuring HR | Dismantling the Myth, published HRINZ magazine, 2010
  • Presenter at CONFERENZ’s HR Metrics conference – 2011 & 2012

Simon Bell

Starting in the interactive world in 1997 with GREY Interactive, I’ve been in the marketing / digital industry for over 20 years. It all started, when a 33.3k modem was fast and email was something relatively new, so I’ve seen a huge change in the industry from both a technology and a user perspective.

Then in early 2000, I joined the award winning Terabyte Interactive as a producer / project manager / studio manager, where I got to work on many varied projects from small to enormous, for big and small brands, such as: Newscorp Te Papa, TRN / Mighty River Power / New Zealand Lotteries and many others.

A change was in the wind in 2006, so I joined the Australia’s then largest promotional marketing agency, Apollo Marketing. Working with Apollo over two years with some of the biggest brands in NZ and Australia, I got to work closely with the marketing teams to develop some very cool applications, including one of the, if not the first, SMS / Web integrated campaign in the southern hemisphere. The development and build of an online Sales tool for DB Breweries that won Gold at the 2009 APMA awards for BEST BUSINESS-TO-BUSINESS CAMPAIGN.

In 2008, time for a change so I threw in the towel and started out on my own. Since then I have been working on various projects from a freelance perspective in the sales / marketing / comms / digital & IT sectors, using my experience to continue to create flexible digital & marketing based products working in varied markets and business areas.

In 2012 I purchased a tired brand, with a very tired business model. Taking what I knew, we re-modeled the business, re-branded and re-built the brand, changed the focus, added 6 new revenue streams and built a commercial / trade partner model. After three years, we exited the business [sold] after year on year growth of over 40%. Project complete, whats next.

So, to put it simply, I get it…

what we do.

We serve clients at every level, in whatever capacity we can be most useful, whether as a trusted advisor to top management or as a hands-on coach for front line employees.

No matter the challenge, we focus on delivering practical and enduring results, and equipping our clients [you] to grow. We partner with clients to put recommendations into practice, real-world recommendations and we specialise  in the following areas: Marketing / Human Resources / Digital / Business re-alignment / People

who we have worked with.

get in touch with us

contact Belinda or Simon.

  • postal Address: PO Box 60351, Titrangi, Auckland
  • contact simon: 021856277
  • contact belinda: 0273619342
  • email us:

contact us